Ahhhhhhhhh, I can finally breathe again. Nearly a decade has passed since Sade released her last album Lovers Rock and she is finally back to grace us with new music. Her forthcoming album Soldier of Love will debut February 8th and I can't get passed the alluring cover design. I love, love, LOVE this woman! Her music matches my moods and takes me places. I've reigned as King of Sorrow, I've cherished the day and sat on Lovers rock. It's been too long.
I've never been one for shopping. Don't get me wrong, I adore clothes just as much as any other woman, but malls I can not do. My heart begins to race, sweat glands go into overtime and I get flushed with fever. It's a taxing experience and if I never step into a mall again, I wouldn't mind at all.
Anywhooooo, in a recent assignment, I caught a glimpse into members-only shopping clubs, such as Rue La La, Gilt.com, HauteLook, Popsy and other sites that sell high-end designer items at the lowest prices ever. Think Manhattan sample-sale meets the online world of shopaholics.
If you're addicted to Gucci bags, Prada shoes and the likes, an esoteric online shopping community will be an exciting and social way to shop. I spent weeks conducting research and drawing price comparisons against products sold at private online clubs and other websites.You can easily buy a Lauren Merkin clutch for $100 rather than its original $225 price tag. Don't believe me?
It’s funny how a song can make you revisit a scene in life, causing you to dig up the pits from your past. While delving through my memory’s museum, I toppled onto an incident that occurred sometime last summer.
As my roommate and I sat in boredom one afternoon, we retreated to a celebrity gossip site to spice up our day. Somehow in our quest to find the latest and juiciest gossip, we stumbled across a radio snippet featuring an ignoramus rapper named Young Berg.
My blood boiled with anger, my eyes bubbled in disbelief as he aired his distaste for dark skinned women, in favor of those with light skin and even lighter eyes.You mean, all this time I thought the most unique aspect of “blackness” was our assortment of skin tones ― ranging from honey hues, almond toasted toffee to velvety chocolate?
I couldn’t believe this man denounced an entire spectrum of women and referred to us as dark butts. I reeled the interview back several times to make sure his comments resonated and this wasn’t a mental trick. He then proceeded to share his spin on the antiquated brown paper bag test of the early 1900s.
He coined it “the pool test” and outlined the precise criteria for distinguishing the good-haired from the nappy-headed: If a woman waltzed out of a pool with perfectly coiffed ringlets, she was fine, fair-skinned and for him. For any reason, if her hair morphed into a kinky afro ― she was deemed dark and undesirable.
After the first five minutes of his despicable remarks, I weaved together my thoughts in a heated editorial. I assumed every chocolate girl in America would lock arms and burn down his home, slaughter his dog or commit some other act of cruelty. I guess I was the only one that held such vengeance and disgust over his comments. Day after day, his one hit saturated the airwaves and continuously topped 106 & Park’s video countdown.
Sorry for the personal anecdote.
I’m not attempting to feed you more jargon about the woes of dark skinned women nor is it my desire to cross examine the psyche of a color struck rapper. I will, however, tip my hat off to an extraordinary lyricist named Wale. In his song “Shades,” he tackles his struggle with self-acceptance, an insecurity stemming from the jiggaboo vs. wannabe paradox.
I know all rappers don’t rhyme about copping candy painted cars, chasing model chicks and stacking cake. Some rhyme about delinquent fathers, domestic violence and political issues plaguing society. [It’s categorized as conscious rap] But never in the history of rap music have I heard any rap artist address colorism from a male perspective — if it wasn’t to defend a casting call featuring vanilla crème girls with hair touching their ankles.
I digress…
Despite Wale’s highly anticipated debut, I didn’t know much about his personal life before I listened to “Shades.” Besides his strong Nigerian roots and hometown allegiance to D.C., I knew little else…
Little did I know, colorism crippled his self-esteem for years as he harbored resentment towards the “light-skins.” When the khaki-colored guys snagged the pretty girls, he cursed his soiled ebony skin for not availing similar advantages.
For some reason, society’s typical depiction of colorism never fails to reference a black girl [named Pecola, preferably ] who picked up a mirror as a child and balked at her licorice skin and course matted hair. By conditioning, we cast colorism as a “black women’s thang” and never acknowledge the scores of black men suffering from the divisive mindset. And for that reason, I commend you, Wale.
So, you think you're on the cutting edge of fashion or just one of the cool kids, well then you should already have the latest fashion accessory this fall. No, it's not an imitation of Michael Jackson's sequined military jacket circa the 1984 Grammys, but designer hand sanitizer.
I'm not joking.
If you have no idea what I'm talking about, well your cool points have already been tossed. Sadly, I never thought I'd see the day when hand sanitizer would be deemed as fashionable. While the swine flu spreads like cancer throughout the nation, retailers are rolling out "designer" hand sanitizer to prevent germs from reaching the fashion majors and trend setters of the world. These days, everyone's fleeing from the cooties and that's cool, however, when did Victoria Secrets, Ed Hardy and a host of other retailers get the notion to market customize bottles of antibacterial gel into a compelling fashion statement?
Victoria Secrets already sells a wide collection of fragrances and body products and that prompts me to question this new line up. The slogan, perhaps: What's fashion without clean hands? A freak? Apparently if you don't upgrade your germ repellent than you're a fashion reject. Are chemists in the lab right now concocting specialized scents to sell? Are they placed near top selling lotions such as Love spell and Enchanted Apple to stir competition? Or are they cater-corner to the laced bra and panty set to entice impulse buyers like myself?
Who's really buying this stuff?
And Ed Hardy, one of the trendiest brands in fashion history has gone designer? This brand alone will bring droves of pretentious, high-end shoppers to the mall in search of the latest fashion scoop. To culminate their shopping excursion of Gucci and gold, they'll gladly stop at Ed Hardy ― even if it is just for hand gel. I can see these shoppers totting around their flashy tattoo-inspired bottles while snickering at the cash-strapped girl who can barely afford a knockoff from Target ― Targèt rather.
And my heart bleeds for the impressionable school children that are obvious targets of this scheme to bully them out of their chump change. Pleading for access into the A-list cliques on the playground or the chance to fraternize with jocks and cheerleaders during lunch, they'll do anything to boost their cool points. So, if you're going to hang with the cool crowd, now you need to have a key chain with hand sanitizer dangling from your backpack. This kind of peer pressure lurks around playgrounds and erodes the minds of our youth ― the most powerful consumers-to-be that have the ability to revolutionize retail.
I'm only drawing from my own desperate pursuit of "the cool" in my heyday. For some reason, I sought validation through pricey labels that had less to do with personal style and more to do with blind adoration for visible designer labels. But kids will no longer beg mom and dad for fifty bucks for a designer shirt because now they'll use their lunch money to buy the fanciest bottle of hand sanitizer they can find. I pray that feeble adolescent minds aren't susceptible to such silly marketing tactics. I know, I'm making a mountain out of a mole hill and kids, well they just wanna be cool, right?
My point precisely.
The hidden social message encourages a life of conspicuous consumption and materialism for the sake of “the cool” and that aspect alone makes me worrisome. I can foresee the psychological damage that will ensue in months to come.
I won't bore you any longer with my incessant chatter. Just know that the cool kids can rush to the cool stores to get the coolest hand sanitizer; and I'll continue to use the drab off-brand bottle at my desk. It kills germs just as well.
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